1. Introduction

Welcome to Equotion (the “App” and the “Website”, available at https://equotion.com).

Equotion is operated by Equotion Limited, a company registered in the United Kingdom at 128 City Road, London, EC1V 2NX (“we”, “us”, or “our”).

We are committed to protecting your privacy and handling your personal information in accordance with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By using the App or Website, you agree to this Privacy Policy.

2. Information We Collect

We collect the following personal information from users:

• First name and last name
• Email address

This information is collected when you create an account, subscribe to services, or contact us through the App or Website.

3. How We Use Your Information

We use your personal information to:

• Provide and maintain our App and Website services
• Manage your account or subscription
• Send important updates, service information, or marketing emails (where you have consented)
• Respond to your enquiries and support requests

You may opt out of marketing emails at any time by clicking the “unsubscribe” link in our messages or by contacting us at support@equotion.com.

4. Purchases and Payments

Equotion offers in-app and on-website purchases for subscriptions and related services.

All payments are securely processed through trusted third-party platforms:

• Apple App Store
• Google Play
• Stripe
• PayPal

We do not store or process your credit or debit card information directly. Your payment details are handled in accordance with the respective payment processor’s privacy policy.

5. Legal Basis for Processing

Under the UK GDPR, we rely on the following lawful bases for processing your personal information:

• Contractual necessity – to provide the services you have requested
• Legitimate interests – to improve our App, Website, and user experience
• Consent – for optional communications and marketing
• Legal obligation – to comply with applicable laws and regulations

6. Data Retention

We retain personal information only for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. You may request deletion of your data at any time by emailing support@equotion.com.

7. Data Protection Rights (UK GDPR)

Under the UK GDPR, you have the following rights:

• Access – to request a copy of the data we hold about you
• Rectification – to request corrections to inaccurate information
• Erasure – to request deletion of your personal data
• Restriction – to limit processing in certain circumstances
• Portability – to request your data in a structured, machine-readable format
• Objection – to object to certain processing, including marketing

To exercise any of these rights, please contact us at support@equotion.com.

If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO): https://ico.org.uk/.

8. Data Security

We implement appropriate technical and organisational measures to protect your information from unauthorised access, disclosure, or misuse. However, no system is completely secure, and we cannot guarantee absolute protection of data transmitted online.

9. International Data Transfers

All data is primarily stored and processed in the United Kingdom. Where third-party processors (such as Apple, Google, Stripe, or PayPal) operate outside the UK, data may be transferred internationally under appropriate safeguards compliant with the UK GDPR.

10. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal obligations. Updates will be posted on this page with a revised “Effective date.”

11. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us at:

Equotion Limited

128 City Road, London, EC1V 2NX

Email: support@equotion.com